Sparkling Juice: A Refreshing Blend of Design and Taste

Combining Art and Function in Beverage Packaging

The inspiration behind Sparkling Juice lies in the use of hand-drawn illustrations. Mao Ming and Yao Dabin created four different animals - flamingos, leopards, giraffes, and chameleons - along with four different fruits - lime, passion fruit, strawberry, and lychee. The animals on the label extend their heads forward, as if reaching out to touch the fruit labels on the juice. This playful packaging design adds an element of interest and has been well-received, particularly among young consumers.

What sets Sparkling Juice apart from other beverage packaging designs is its unique combination of label and bottle shape. The beveled label perfectly complements the curvature of the bottle, creating a visually pleasing effect. Additionally, the small fruit labels serve as a reminder of the delicious taste of the juice. The packaging illustrations cleverly combine animal and fruit images, adding a touch of liveliness and highlighting the brand's theme.

The realization of Sparkling Juice involved the design of the glass bottle and label, as well as the printing process. The designers opted for hot silver printing and a bump effect to enhance the overall aesthetic appeal. The specifications of the design include a 290ml glass bottle with a height of 20cm, and the glass bottle label.

Throughout the design process, the team faced challenges in labeling the uniquely shaped glass bottles. However, through adjustments to the labeling water flow line, they were able to overcome this obstacle and ensure a seamless application of the labels.

The Sparkling Juice project began in October 2018 and concluded in February 2019 in Zhejiang, China. Extensive research was conducted to ensure that the design aligned with the characteristics of bubble aquatic products, emphasizing freshness and an interesting concept. Since its launch, Sparkling Juice has garnered positive feedback and has become a favorite among consumers.

Sparkling Juice's innovative design has been recognized with the Bronze A' Design Award in the Packaging Design category in 2020. This prestigious accolade is bestowed upon designs that demonstrate outstanding creativity and resourcefulness, incorporating best practices in art, science, design, and technology. Sparkling Juice exemplifies strong technical and creative skills, contributing to improvements in quality of life and making the world a better place.